T O N Y
P A L A D I N
Sports Management, Consulting, Analytics, Biokinetics & Project Management
Sports Management
"We cannot solve problems with the kind of thinking we employed when we came up with them." - Albert Einstein
As the co-founder of Lyngnes, Clarke & Paladin Consulting Group, we specialize in delivering expert consultancy services tailored to the unique needs of athletes, teams, sports organizations, and corporate sponsors. With a deep understanding of the sports industry, we offer innovative strategies to help our clients navigate complex challenges and achieve their commercial and competitive goals.
Our comprehensive range of services includes:​​
Strategy and Management Consulting
We assist sports organizations in developing effective business strategies, including growth plans, financial management, and operational efficiency.
Our approach ensures that organizations are well-equipped to thrive in a dynamic environment.
Sponsorship and Commercial Partnerships
Our team identifies potential sponsors, negotiates, and manages sponsorship deals and commercial partnerships.
We focus on activating these partnerships to maximize value for both corporations and sports entities, ensuring mutually beneficial relationships.
Event Management and Logistics
We offer full-service event management, from planning and organizing to executing sports events.
Our team handles logistics, marketing, and operations, ensuring that every event runs smoothly and successfully.
Athlete Representation and Management
We provide personal management services to athletes and teams, including contract negotiations for player transfers, securing favorable financial terms, and strategic career planning.
Our goal is to maximize transfer fees, navigate legal complexities, and enhance player visibility to attract interest from larger clubs.
Marketing and Branding
Our marketing experts develop and implement comprehensive marketing strategies, focusing on brand positioning, digital and social media marketing, content ideation and creation, and fan engagement.
We help our clients elevate their brand presence in the competitive sports landscape.
Media and Public Relations
We manage media relations, PR campaigns, and communication strategies to enhance the public image of athletes and organizations.
Our services include content ideation and creation, ensuring effective messaging across various platforms.
Digital Transformation
We assist sports organizations with technology integration, data analytics, and fan engagement platforms.
Our expertise in emerging technologies, such as AI and blockchain, enables clients to stay ahead of the curve in the digital landscape.
Performance Optimization
We provide specialized services in sports science, biomechanics, and performance analytics to enhance athletes' training and performance.
Our data-driven approach helps athletes reach their peak potential.
Esports and Gaming
We extend to the esports sector, where we guide traditional sports entities in entering this rapidly growing market.
We assist in organizing tournaments, setting up teams, and navigating the unique challenges of the esports landscape.
Sustainability Initiatives
We help sports organizations implement sustainability practices, promoting eco-friendly operations and community and environmental responsibility programs.
Our goal is to support a sustainable future for the sports industry.